Hayley Blee
Graphic Style Brief
I have chosen the brand Forever New. Forever New is a fashion clothing and accessories brand founded in Melbourne. Its one of the fasted growing brands, only starting out in late 2006, now one of the highest selling female clothing brands. It now operates 75 stores over 5 countries.
I think Forever New would be suitable for my chosen image because its girly, fun and also uses alot of pastels. It is always up-to-date with new trends and is quite fun in its window displays and advertisement looks. I think the combination of a photograph and vector illustrations will be effect for the brand. The soft pastel colours will also work well, although i may need to use less of the strong purples in my chosen image.

graphic addicts haha
i like the combinations of photography and graphics …..
COLOUR: pastel/soft colours, quite floral and earthy
LINE STYLE: the lines are organic mostly. thing, vector lines. although the background is quite sketchy
LAYOUT: dynamic, asymmetrical and cluttered layout. very little negative space.
TECHNIQUE: both photography and vector layered over the top.
TYPE: there isn’t much text but in the bottom right corner there is a simple serif text. i think it compliments the busy image.
ERA & CULTURE: not really sure on the era or culture. i think the 60’s could possibly influence this slightly.






